Kaylee Boraso

I'm a holistic thinker in building and managing design-related experiences, design leadership and excellence through a versatile, hands-on, and results-driven approach with valuable knowledge of the creative process, organization, marketing and branding of design experiences, rooted in the fundamentals of innovation.

Today, I work as a freelance marketing, design and innovation management consultant.

After graduating as a Design Manager in 2010, with a specialization in marketing, I've worked as a consultant for clients across Europe and the United States, with know-how in FMCG, Fashion/Textile, Retail/Food, Telecom, Durable Goods, and Travel/Leisure. Since, I've enabled organizations to improve efficiency and effectiveness across various design-related functions, including R&D, Communication, and Marketing, by providing inspiring solutions and successful strategic implementation of marketing, design, and innovation initiatives on all levels within the company.

I have an undergraduate degree in Design Management (International) from the Lucerne University of Applied Sciences and Arts (2010) and later a Masters in Management, with a specialisation in Marketing (2017).