Eva Hoffman

It is often said to me that I am passionate? 

I indeed used my summer to learn more about Digital Marketing by taking the 40 hours of classes and taking the Google Digital Garage quizzes. Or the saxophone that I've been practicing for many years, which I devoted myself to in order to master perfectly Dimitri Shostakovitch's waltz number 2 for the music baccalaureate.
I almost forgot my passion for writing, during my first year of higher education, I started a fiction which brought me more than 50000 readings on Wattpad... What do you think about it?

Junior Marketing & Communication Manager Intern
Capgemini, Zurich (Switzerland)
07/2023 - 07/2024

• Roadshow Planning and Execution: Led the end-to-end planning and execution of a comprehensive Roadshow, coordinating with multiple stakeholders to ensure seamless event management. This included initial concept development, logistical arrangements, on-site management, and post-event analysis.
• Content Creation and Management: Produced high-quality content for various marketing channels, including blog posts, social media updates, and promotional materials. Utilized video editing and visual design skills to create engaging multimedia content.
• Performance Analysis and Reporting: Conducted monthly follow-ups on post-event results, using data analytics to measure campaign effectiveness. Prepared detailed reports to inform future marketing strategies and enhance stakeholder communication.

Communication Intern
Le Pacte, Paris (France)
05/2022 - 07/2022

• Press Relations Management: Coordinated with media outlets to manage press relations, ensuring effective communication and coverage of the company’s activities.
• Event Organization: Played a key role in organizing premiere screenings and major events like the Cannes Film Festival. Managed logistical details and facilitated smooth event operations.
• Partnership Coordination: Engaged in the development and management of non-media partnerships, enhancing the company’s collaborative efforts and expanding its network.

Digital Marketing & Communication Intern
Dassault Systèmes, Paris (France)
01/2021 - 07/2021

• Startup Management: Oversaw the marketing and communication strategies for 43 disruptive startups within Dassault Systèmes’ open innovation lab. Provided strategic guidance to accelerate their growth and market presence.
• Strategic Development: Assisted startups in defining their brand identity, creating marketing plans, and implementing communication strategies to effectively reach their target audiences.

Vice-President of the Student Office
NEOMA Business School, Reims (France)
11/2019 - 01/2021

• Event Management: Organized and executed various extracurricular events, from concept to completion. Managed all aspects of event planning, including logistics, budgeting, and promotion.
• Financial Management: Centralized and managed a budget of 150,000 euros, ensuring effective allocation of resources for student activities and events.
• Social Media Communication: Developed and implemented social media strategies to promote events and engage with the student community.

Student Project “Les Terrasses de L'Arago”

Reims (France)
01/2019 - 04/2020

• Market Strategy Development: Created a comprehensive go-to-market strategy plan for a new product. Conducted market research to identify target audiences and optimal marketing channels.
• Product Design and Development: Contributed to the design and development of product ranges, ensuring alignment with market demands and consumer preferences.

Business Development Intern
Richard Attias & Associates, New York (USA)
05/2019 - 08/2019

• Tender Management: Managed the preparation and submission of tenders, ensuring compliance with requirements and strategic alignment with company goals.
• Market Analysis: Conducted in-depth market analysis by continent, identifying trends and opportunities for business expansion.
• Speaker Research: Researched and identified potential speakers for international summits, contributing to the development of high-profile events.

M.Sc. Digital Expertise for Marketing and Master’s Degree in Global Management 

NEOMA Business School, Reims (France) |09/2021 - 06/2023

• Programme Grande Ecole: Double degree including a Master 1 in Global Management followed by a Master of Science in Digital Expertise for Marketing.
• Main Courses: Data Science, UX Design, Coding, Digital & Mobile Commerce, Traffic Management & Search Engine Marketing.

The MSc offered me a perfect blend of innovation and practical skill-building. I didn’t simply learn about the latest digital trends; it also helped me to understand how they resonate across different cultures and markets. It’s this unique blend of international exposure and cutting-edge marketing knowledge that continues to shape my professional path.