Ela Lamari

I am a serial entrepreneur with strong operational, strategic and management skills and a swiss certified Finane & Accounting specialist. I am looking for an opportunity as a Director in Operations/Finance in a Start Up environment to help the company building a strong fundament and grow sustainable.

Senior Finance Manager CREALOGIX AG | 12/2022 - present Identified financial data discrepancies, investigated causes and proposed solutions. Oversaw investments, operating cash, credit cards and all treasury functions. Updated monthly group cashflow planning. Updated company financial policies and procedures to enhance internal control over accounting. Executed year-end audits, working with external auditors to confirm clean financial audits Trained and mentored finance team members in accounting processes to enhance overall team performance. Collated, prepared and interpreted reports, budgets, accounts and financial statements. Designed and established processes for ongoing information gathering to help evolve strategic thinking. Partnered with senior operations leadership on budgetary and financial management decisions. Produced year-end financial statements in line with regulatory standards.. Utilised power-bi excel data cube reporting, manipulating and presenting data effectively. Supported and implemented new reporting structure based on market units 

Founder / Business Manager unica marketing GmbH | 01/2018 - 12/2022 Founded the company and developed innovative sales, marketing, operational strategies to facilitate business development. Develope branding guide and website with an automated lead process flow Grew digital marketing team by sourcing well-qualified part-time employees using new modern working models Created reports and presentations detailing business development activities. Provided updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement. Implemented team plan, clarified roles of members and introduced new processes to boost quality across projects Planned and executed web, SEO, database marketing and social media advertising campaigns. 

Finance Manager & HR (Co-Founder) INDULGE FOOD GmbH | 06/2019 - 12/2022 Researched and facilitated software integration to streamline accounting and financial processes. Supported operations management, sales and marketing efforts to increase revenue and overall financial health. Reconciled and analyzed balance sheets and income statements. Processed payroll for employees and reported payroll taxes. Gathered financial information, prepared documents and closed books. Trained new and existing staff members in various financial & marketing procedures

Dozentin FfD Fachschule für Detailhandel, Verkauf & E-Commerce in Zürich 11/2022 - 06/2023 E-Commerce Spezialist mit Eidg. Fachausweis 

Co-Founder COURSEBOOK GmbH | 09/2019 - 01/2022 Co-founded the company and identified business development challenges and customer concerns for software solution as courseprovider Reached out to potential customers via telephone, email and in-person inquiries. Consulted with product development to enhance products based on customer interest. Developed marketing materials , branding and campaigns to boost brand awareness and customer engagement. 

Group Accounting & Reporting Specialist Ringier Axel Springer Media AG, 08/2016 - 12/2017 Supported change management by understanding and addressing impacts of new accounting policies IFRS & Swiss GAAP, financial statement initiatives and non-standard transactions. Organized monthly budget/forecast report and tracked expenses to maintain tight business controls. Supported the international accounting team on forecasting, financial statuses and financial strategies to assist in monthly & yearly financial statements. Maintenance and further development consolidation system Cognos. Preparation of consolidated monthly financial statements and group report in accordance with IFRS and Swiss GAAP. Collaboration of yearend consolidated financial report and contact for auditors during audit. Responsible for risk management reporting and corresponding report to board of directors. Cooperation in M&A and new subsidiary companies and their integration in the accounting and reporting system as well as in other international M&A projects. 

Financial Accounting Elips Life AG, 05/2013 – 04/2016 Completed daily cash functions like account tracking, payroll and wage allocations, budgeting and cash and banking reconciliations using double-entry accounting method and check backs. Management of fixed assets, securities, payroll and general ledger accounting on weekly basis for Zurich, Triesen FL and Amsterdam NL. Reconciled health care benefits, tax contributions and retirement accounts to facilitate large-scale account reconciliations. Preparation of monthly financial statements in accordance with IFRS and Swiss GAAP. Mentored and trained two Junior Accountants . Processed payrolls on regular basis for more than 50 employees nationally and internationally. Partnered with auditors to track errors and add contributions to maintain accuracy. Tracked financial progress by creating monthly, quarterly and yearly balance sheets. 

Financial Accountant and HR ESPROS Photonics AG, 11/2010 - 04/2013 Led daily general ledger, accounts receivable, accounts payable, fixed assets accounting entries, using double-entry accounting method and check backs. Organized and managed payment transactions incl. liquidity planning Reported monthly and yearly financial data and updated financial records in ledgers and journals. Reconciled account information and reported figures in general ledger by comparing to bank account statement monthly Processed payrolls on regular basis for more than 50 employees Calculated salaries, rate changes, retroactive adjustments, overtime, bonus, vacation, termination, taxes, social securities using Sage and Abacus Carried out day-to-day duties accurately and efficiently.

Digital Communications & Media, Autodidact, Zurich Business Management & Development, Autodidact, Zurich Organizational Leadership, Autodidact, Zurich, Berlin, Munich 05/2016 Eidg. Fachfrau in Finanz- Und Rechnungswesen, Accounting And Finance, Berufs- Und Weiterbildungszentrum Rorschach, Switzerland 07/2010 Berufsmatura, Business Economics, Berufs- Und Weiterbildungszentrum Buchs SG, Buchs SG, Switzerland 08/2009 Eidg. Fähigskeitszeugnis Kauffrau, Business Administration, Berufs- Und Weiterbildungszentrum Buchs SG, Switzerland Kauffrau Profil E Dienstleistung und Administration Arbeitgeber: EDU AG, 9470 Buchs