I´m a marketing professional specialized in Digital Marketing, eCommerce and Community Management with more three and a half years of experience in FMCG industry; working at Hero Group www.hero-group.ch
Optimistic, proactive, flexible, self-demanding and goal-oriented.
Hero España S.A Mars 2014 - Décembre 2014ECOMMERCE: launching and management of the ecommerce strategy for the Spanish Online Store: www.latiendahero.es.
SOCIAL MEDIA: creation and coordination of digital campaigns to support different Hero brands, content generation and social media advertising within a social community of more than 450.000 followers.
EMAILING / CRM: manage campaigns to Hero Database and optimize results through A/B testing, triggers, analytical reports...
WEB ANALYTIC: prepare digital reports to optimize all Hero online actions. Tools: Google Analytics, Synthesio, Magento CMS, Webtrekk, Socialbakers, among others.
WEB POSITIONING: monitoring SEM campaigns through Adwords and SEO optimization.
MOBILE: coordinate and supervise all developments of Hero Apps (native and ad-hoc solutions, HTML or mixed). Optimize results (downloads, reviews and opinions, push/pop-ups messaging). Mobile Ads Campaigns.