Daniel Stöcklin

I am a passionate advocate for customer-centricity, firmly believing that the key to successful business lies in placing the customer at the core of all activities. But mastering customer centricity requires a profound understanding of customers, their natural behavior, and their relationships with your products, brand, and even your company.

As an experienced marketing strategist and behavioral designer, I can help facing this challenge. My specialty is the translation of customer insights into impactful marketing initiatives that accelerate growth whilst improving brand perception and leveraging martech. Several years of experience in consulting and marketing management give me the tools I need for this endeavour.

CRM Marketing Manager at Yuno AG 
06/2023 - today

• Developing and leading a CRM strategy with a focus on customer proximity, upselling and cross-selling as well as customer retention across customer-facing touchpoints
• Selecting, co-building and leveraging martech platforms such as Braze and Amplitude to implement and orchestrate automated omni-channel CRM activities
• Initiating and implementing behavioral initiatives to influence brand perception, brand loyalty and customer engagement

Consultant and Behavioral Designer at FehrAdvice & Partners AG
02/2022 – 04/2023

• Conducting behavior-oriented analyses of customer journeys and customer experiences to improve customer retention
• Increasing brand loyalty and retention through behavioral initiatives in existing and new communication channels
• Managing customer-oriented projects and developing brand and marketing strategies within multiple industries (e.g., fashion, media, insurance, pharmaceutical) in the DACH-region

Consultant Marketing and Communication at Foodways Consulting GmbH
09/2019 – 02/2022

• Developing marketing strategies, user journeys and channels for B2B communities, managing projects, campaigns and communications
• CRM Marketing Management and Newsletter Marketing

Master of Arts in Marketing Management at the University of St. Gallen (HSG)
(2019 - 2022)

Bachelor of Arts in Business Administration at the University of St. Gallen (HSG)
(2014 - 2019)