Ashish Goyal

A tech-savvy strategic business leader with entrepreneurial mindset, programme managed growth strategy for   $800m to $1B annual revenue by driving product portfolio optimisation, sales enablement and go to market levers. Achieved 4X top line growth and improved bottom-line from 35% to 60% with a new product development. Deep understanding of smart homes, including water, comfort (HVAC), and security.

Served as a Senior Global Product Manager in Germany for 8 years, launched 4 connected product lines for smart homes and energy management. Managed and grew an 800 SKU portfolio generating $120m/year with cooperation from international cross-functional teams and using market intelligence. Ensured sales enablement, marketing, support, and business models for successful market launch into 16 EMEA countries.

Multicultural background, quickly integrated into diverse cultures; fluent in English, German, and 3 Indian languages.

EXPERIENCE

April 2021 – present                                                  Strategic Marketing Manager at Resideo – Switzerland.

Responsibilities

• Business, product and marketing strategy development and execution in EMEA.
• Establishing new strategic partnerships and recurring revenue business potential.
• Identifying exponential growth and M&A opportunities.
• Address underserved customer needs using market intelligence, product & price positioning.

Key achievements

• Program managed $800m to $1B annual revenue growth program.
• Launched a life safety offering from a US acquisition into the UK, Belgium and Netherlands. 
• Prioritized Romania for their exceptional sales team capabilities to launch a new security offering.
• Introduced “Energy demand management” services for energy management to EDF France.
• Defined the EMEA price changes for 2021 and 2022 for >7K SKUs.
• Implemented price optimization and management tool saving >$2M annual revenue leakage.
• Patented a new dynamic balancing valve, cost lowered by 10% and meets current specifications.

October 2013 – March 2021                          Sr. Global Product Marketing Manager at Honeywell – Germany       

Responsibilities

• Define and deliver 5-year strategic business plans (STRAP) and annual operating plans (AOP)
• Portfolio lifecycle management of balancing valves, leakage monitoring and protection systems used for HVAC and water control systems with $120m/y revenue.
• Orchestrate internal and external focused teams including R&D, program management, sales, channel marketing, market communications, buyers etc. for portfolio management. 
• Lead new product development and launches - including solutions generating recurring revenue with SaaS, DaaS and PaaS 
• Enable sales - Understand customer needs, customer journey, other stakeholder needs, create messaging framework, white papers, webinars and case studies.

Key achievements

• Patented a new dynamic balancing valve, achieved cost 10% lower than the highest selling manufacturer with better specifications.
• Gained >10% global market segment share for dynamic balancing valves within 2 years of launch. 
• Gained intercompany business growth >16% in 1 year. 
• Delivered connected hydronic systems generating €6m/year within 3 years of launch.
• Developed strategic business plans for 2 intelligent water systems – 1 delivered, Rev +$2m/y.
• Increased customer training and engagement events from 2 to 25 in a year within 2 years.

October 2009 - September 2013                                           Product Marketing Manager at Honeywell – UK. 

Responsibilities

• Developing and promoting business cases for UK needs. 
• New product introduction into the UK market and marketing.
• Influencing market drivers – influencing professional groups and approval organizations.
• Business development through partner, OEM, and specification channels.
• Consultative sales - solution selling and cross selling.

Key achievements

• Doubled the project revenue < 2 years.
• Launched 3 new product lines successfully in the UK.
• Drove delivery of 250 professional training courses leading to +20% annual revenue within 3 years.
• Launched more than 20 versions of smart hydronic systems with OEMs.
• Co-authored 4 standards for hydronic systems and controls.

October 2006 - September 2009                                                                   Process Engineer at Aecom – UK.

Responsibilities

• Process design and simulation of water distribution and treatment facilities.
• Project management.

Key achievements

• Designed the 5 different water services for a mega project in Dubai.
• Project managed 17 sites and simulation related projects.

EDUCATION

2017 - 2018                                                     Executive Master of Business Administration.                                                                                                          Mannheim Business School, Germany.

2002 - 2004                                                     Master of Science (Biotechnology).                                                                                                                          University of Hertfordshire, UK.

1997 - 2001                                                     Bachelor of Chemical Engineering (Hons).                                                                                                           Karnatak University, India.