Aleksei Nikolaev

Being a Medical Doctor, I dedicate my professional career to products and services that positively change people’s health and can enlarge a doctor’s professional impact. Natural curiosity, medical doctor background, and consumer-focused approach helped a lot to gain deep market knowledge and operate effectively in more than 8 different therapeutic areas. 

Have more than 20 years of extensive, broad-leveled, B2B and B2C Marketing and Sales experience in Global Pharmaceutical and FMCG companies at the Global and Regional level. Highly creative and driven self-starter with a hand on attitude who can work autonomously with minimal supervision and with the ability to collaborate closely with the functional teams/stakeholders to increase product share and consumer loyalty on the market. 

Strategic thinker, problem solver with focus on delivering results and supporting people to be their best selves. I strongly believe on the power of inspiring people, having true accountability, sharing a vision, and having the ability to unlock the potential of self-knowledge. 

Please feel free to connect with me today to discover how I’ll make your mission my mission to help bring ALL of your business objectives into focus!

KEY SKILLS:
Brand Management; New product launches; Brand Strategy and Planning; Portfolio Management; Global and Regional Marketing; Medical Sales; Multi-Channel Marketing; Event Management; Competitive Intelligence; KOLs management; Cross-functional cooperation; Project Management; Analytics; Leadership; Hands-on attitude

EXPERIENCE:
- Medical Marketing and Medical Sales Leadership
- HCP Engagement and KOLs management
- Product Communication Toolkits & New Product Launches
- Conferences and events management
- Digital Marketing and CRM Projects
- Direct to Patients communications, Hotlines, Chatbots, Websites
- Market Research Qualitative and Quantitative
- New Product Development
- Leadership Coaching & Development
- Recruitment, Talents management
- Business Operations
- P&L Management
- Margin & Efficiency Improvement
- Best Practices creation, implementation, and sharing
- Contract manufacturing, Private Labels development
- Digital Start-ups

CATEGORIES EXPERIENCE: 
-Dermocosmetics: Skincare, Aesthetics
-Pharmaceuticals: Dermatology, Gynecology, Ophthalmology, Urology, Cardiology, Rheumatology
-Consumer healthcare: Baby and Medical Nutrition, Clinical Nutrition
-FMCG: Healthy Nutrition, Beverages, Spreads, Dressings, Dairy.

MANAGED BRANDS: 
Viagra, Cardura, Detrusitol, Xalatan, Sporanox, Nizoral, Cetaphil, Loceryl, Benzac, Lipton, Becel

EXPERIENCE:
- Medical Marketing and Medical Sales Leadership
- HCP Engagement and KOLs management
- Product Communication Toolkits & New Product Launches
- Conferences and events management
- Digital Marketing and CRM Projects
- Direct to Patients communications, Hotlines, Chatbots, Websites
- Market Research Qualitative and Quantitative
- New Product Development
- Leadership Coaching & Development
- Recruitment, Talents management
- Business Operations
- P&L Management
- Margin & Efficiency Improvement
- Best Practices creation, implementation, and sharing
- Contract manufacturing, Private Labels development
- Digital Start-ups

MBA and Medical Doctor Degree