Alejandro Rodriguez Llanos

I am an internationally oriented marketing professional currently completing my Master’s in Strategic Marketing and Communications at IE Business School. Having lived and studied in the UAE, Switzerland, and Spain, I bring a global mindset and a strong ability to adapt to different environments. Through my internships, I have gained hands-on experience developing digital campaigns, strengthening brand visibility, and driving measurable growth. I’m passionate about combining creativity with strategy to build meaningful brand experiences, and I’m eager to contribute my energy, curiosity, and multicultural perspective to impactful projects.

I have gained practical marketing experience through internships in Spain, where I worked on developing and executing digital strategies across social media and customer-focused platforms. During these roles, I created engaging online campaigns, strengthened brand presence, and contributed to improving customer interactions both online and in-store. I also supported the development of loyalty programs, refreshed branding materials, and helped enhance the overall consumer experience. These experiences allowed me to build strong skills in digital marketing, branding, community management, and data-driven insights, while contributing meaningfully to each organisation’s growth and visibility.

I am currently pursuing a Master’s in Strategic Marketing and Communications at IE Business School, where I am strengthening my ability to combine analytical thinking with creative brand strategy. I previously completed a Bachelor’s in International Business Management in Geneva, studying a range of subjects including global strategy, marketing, leadership, finance, and international management. My academic journey began at the International School of Geneva, where I completed both the IGCSEs and the International Baccalaureate with a focus on business and economics. Studying across Switzerland, Spain, and the UAE has given me a strong international perspective and the ability to adapt quickly to diverse academic and cultural environments.