Market and Insights Executive - Zurich, Schweiz - Havas Group
Beschreibung
HybridAgency:
Havas Zurich
Job Description Summary:
The Market & Insights Executive contributes to deliver strategic insights for local clients based on our proprietary research studies.
Job Description:
Produce research and best in class brand studies and market research (client, industry, media) at local level
Participate in the delivery of market research and insights to define the MBi and contribute to the Mx brief completion
Provide relevant and actionable recommendations from study results to address client needs
Work in close relationship with business and strategy leads to explore market opportunities and complete Mx brief
Contribute to the Mx Brief
Coordinate and supply all ad hoc research studies
Communicate on your research study and/or participate in client presentations of results
Formulate powerful presentations highlighting results to provide strong insights and achievable conclusions
Create ad hoc reports based on client briefs, brand audits
Coordinate with Global Insights teams to support successful global assignments
Previous Experience & Industry Background
2+ years professional experience in marketing or market research
Media, Brand, Consultancy, Market research
Qualifications & Languages:
Bachelor's or Master's degree in Business, Marketing, Economics or Qualitative Analysis
Languages:
English (Intermediate)
Soft skills & Competencies
Taking initiative / Being curious
Cultivate Innovation / Disruption
Detail oriented
Being open, flexible, adaptable
Quantitative and qualitative research methodologies
Market research / intelligence
Qualitative Brand, Consumer, Market analysis
Understanding of media buying
Understanding of metrics, measurement, digital data & analytics
Core knowledge of Mx System
Technical Skills
Business Intelligence & Analytics software (i.e. SAP, Oracle)
Insights solutions (i.e. Meaningful Brand, Content IO, Canopy, Perfect Match)
Planning tools (i.e. Polaris Suite, Connect, Smart Planner)
Research tools (including cultural mapping, social listening)
Audience measurement tools (i.e. Comscore, Nielsen)
Contract Type:
Intern
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
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